Machine 11

I came across this ad from Aetna about a year ago and I thought it was a really cool form of public art that had a purpose. Aetna, a health insurance company, wanted to show a more innovative approach to health care and boost anti-smoking efforts by coming up with something they called, “Machine 11.”

Read here for more from their Creative Director about the project!

And then watch the video below to check out Machine 11!

 

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