MIN

MIN is a new book by Stuart Tolley that explores the ideas behind minimal design. Tolley is the head of Transmission design studio in Brighton, England, and argues that minimal design is more involved than just stripping down images. He asserts that there are three main themes that run through products and images that have good minimal design: reduction, production, and geometry. He defines reduction as the stripping down of design (but in creative ways), production as the use of texture to convey difference, and geometry as the dominance of shapes over a design. Check out some of the book’s examples below:

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